TIC-TAC-TOE
AW25 KID & BABY COLLECTION
AW25 Tic-Tac-Toe is a collection inspired by how playing games breaks down differences, and is a tribute to all those board games we like to play on rainy days. The kids of the world use their curious eyes to generate togetherness with fresh new rules. It's about breaking the standards, mixing up the pieces and having fun. Which game do you want to play?
This season, Bobo Choses brings a collection that embraces curiosity, creativity, and community. With versatile, comfortable designs for everyday wear and special occasions, AW25 invites kids to dress boldly, move freely, and play. From elevated outerwear to thoughtful babywear and new ski-ready styles, it’s a complete wardrobe for curious minds.
OUR COMMITMENT
Fun goes hand in hand with responsibility. We integrate innovations across our processes to care for the planet, people, and the future. Our accessories are certified nickel- and chromium-free, and Aitex ensures our products meet EU safety standards. We work with OEKO-TEX–compliant factories that follow our strict Code of Conduct, promoting fair labor and safe environments. We’re advancing circularity, with 13% of our cotton now recycled in-house. We also prioritize smarter materials like Circulose® and certified organic cotton. Our trusted suppliers uphold our Code of Conduct as part of our social and environmental commitment.
Tic-tac-toe AW25 celebrates the power of play to bring kids together—breaking rules, mixing pieces, and creating joy beyond differences.
Credits Kid Collection: Photography: Lucho Torres, Júlia Quintana and Sergi Romero. Videography: Carlota Grau. Lighting: Gabriel Engelke. Styling: Duygu Massol. Styling Assistant: Alba Monfort. HMU: Ana Sanchez. HMU Assistant: Maryam Blanco. Creative Direction: Adriana Esperalba. Set design: Bobo Choses. Production: Mercè Dauder. Runner: Maxi Carrizo, Pol Alemany. Models Kids are: Valentina, Julieta, Dylan, Thaissa, Sebastian @little monkeys. Nicole, Zoe, Amy, Stacey, Lucas, Carmen, Roc @sugar kids Bru @5th, Nolan, Francesc, Edouard, Hannah @front row.
Credits Baby Collection: Campaign Photography: Anouk Nitsche. Lookbook Photography: Tom Griffith. Videography: Blanca Galindo. Styling: Mafer Navas. Campaign HMU: Ana Cano. Lookbook HMU: Marta Sáez. Creative Direction: Bobo Choses. Set design: Bobo Choses & Mónica Machín. Production: Mr. Nilsson & Txell Hdez-Gil. Campaign Models: Mar & Dichas (Isla) & babies: Lucía, Carlota, Valentina, Pepe, Lola. Lookbook Models: Enzo, Emmylou, Roma, Simón, Ofelia, Teo, Manel, Filippo, Nora, Tomás.
